Friday 10 October 2014

New East African channel - Maisha Magic launched on DTSV

Michael Ndetei
As the demand for local content continues to grow, MultiChoice Africa is not taking any chances. Last night saw the launch of Maisha Magic, a channel that will be on DSTV channel 161 focusing on East African content and international content that is of great interest to the East Africans.

The channel was launched at the Safari Park Hotel in Nairobi and was attended by key stakeholders in the industry including filmmakers, producers, actors and even government, which was represented by Cabinet Secretary Fred Matiang’i. In his speech, he insisted that the government was ready to continue the current support of local talent and arts and recognized that the new channel will play a huge role in uniting East Africans.
Speaking on behalf of Mnet East Africa, the regional director Mr. Michael Ndetei said the launch of the channel was a show of confidence in the talent and capacity that East Africans have and that they will continue to invest in the industry to ensure we can play on the global level.
Be sure to catch Maisha Magic on DSTV channel 161.

Culled from Naije.com


Do you think the African channels have a short life-span because of poor content and lack of continuity?

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